Customers in Pa. debuts logo reflecting fintech focus

Customers Bancorp in West Reading, Pa., is introducing a new website and logo to support its efforts to become a more fintech-focused financial institution. 

The $19.1 billion-asset company said in a press release Thursday that the move also reflects a push to offer more products and services nationwide. 

Customers already has national exposure after making $10 billion of Paycheck Protection Program loans and launching a blockchain-based real-time payments platform for cryptocurrency and digital asset institutions. 

The rebranding will also include a new tagline.

“As an emblem of a fintech-forward financial institution with a national reach, we need to signal [to] markets, investors and clients that we have a modern look, feel and discipline," Jay Sidhu, the company’s executive chairman, said in the release. 

"Our name is staying the same [and] business clients and customers will continue to rely on our team members to combine the best of technology with a deeply human touch," said Sam Sidhu, the company’s president and CEO. "We're keeping our promise to connect our clients with growth opportunities to achieve their financial goals and provide them with the confidence to take on tomorrow."