The company, which
already sells TruStage insurance products to credit unions and consumers, said
the name change will include all of its enterprise, business-to-business and
consumer brands.
“We
were born out of the credit union movement more than 85 years ago and founded
on the principle of people helping people,” Bob Trunzo, CUNA Mutual Group’s
CEO, said in a Thursday press release.
As
we’ve evolved how we help those we serve, we’ve always remained anchored to our
purpose to make brighter financial futures accessible to everyone,” Trunzo
added. “Now is the time for our brand to reflect all we do.”
The company’s website, digital marketing materials
and collateral will be refreshed next year to coincide with the launch.
No comments:
Post a Comment