White River in Ark. launching bilingual bank brand

White River Bancshares in Fayetteville, Ark., is launching a bilingual bank brand. 

The parent of the $852 million-asset parent Signature Bank of Arkansas said in a press release Friday that its Banco Sí division will officially open in Rogers, Ark., in September. 

The bank, which is expected to have 10 employees, will be led by Francisco Herrero, according to Talk Business & Politics. The bank’s advisory board is completely comprised of Hispanic members.

“The momentum behind this banking effort is huge,” Herrero told the publication. “We are doing more than providing translations during transactions. We are providing an immersive experience for minority communities to feel included.”