Denver Community Credit Union rebrands as Zing

Denver Community Credit Union in Colorado has rebranded as Zing Credit Union.

The $457 million-asset credit union said in a press release that it had considered rebranding since 2017 when it began to include more communities and members beyond Denver.

“Interviews and focus groups guided the decision,” the credit union, which was formed in 1934, said in the release. “This is a decision that was not taken lightly and was evaluated for the future opportunities a name change offers.”