The $7.6 billion-asset company said in a press release Tuesday
that it agreed to a multi-year deal with the professional basketball team.
The deal includes marketing and business development
opportunities, including prominent courtside signage, VIP client events and
access to appearances by Heat players.
Amerant did not disclose the price it paid for the sponsorship.
“Through
this strategic partnership … we are redefining the meaning of our bank being an
integral part of the community – one that supports and aligns with those
businesses and organizations truly rooted in South Florida,” Jerry Plush, Amerant’s
chairman and CEO, said in the release.
“We believe these partnerships positively impact our customers,
our team members and the community as a whole,” Plush added.
The sponsorship also includes participation in community
activities such as the Heat Beach Sweep, an event focused on the basketball
team’s commitment to generating awareness for the protection and sustainability
of the environment.
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