The $39.4
billion-asset company said in a press release that it will eliminate the NSF fee for returned items for consumer accounts and
reduce the NSF returned item fee from $38 to $30 for business accounts.
The changes will take
place on Aug. 1.
“Fee reductions and
the introduction of a cushion should make a significant difference to those who
use it most often,” Terry Turner, Pinnacle’s president and CEO, said in the
release.
Pinnacle said it
expects the changes will result in an annual revenue loss of about $3 million.
“While Pinnacle
doesn’t rely on fee income from overdraft and NSF as much as many other banks
because we focus on commercial clients, we believe these changes will lead to
even greater client loyalty,” Turner said. “We also think making these modifications to
our fee practices will help prepare us for new regulations that may come in the
future.”
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