The $544 billion-asset company
said in a press release Tuesday that the 100,000-square-foot center features “client
journey rooms,” a research lab and collaboration hubs where teams will work
with clients to improve products and services.
The new center "is ultimately all about our clients — a
unique space that brings together direct client input with some of the best and
brightest talent in the industry,” Scott Case, Truist’s chief information officer,
said in the release.
"As our cross-functional teams come together with clients,
fintechs and large tech companies to reimagine banking experiences through
listening and empathy, we're fulfilling our purpose to inspire and build better
lives and communities,” Case added.
Truist began talking up the proposed center soon after BB&T
announced plans in 2019 to buy SunTrust Banks. Executives frequently discussed
their T3 objective of fusing technology and touch to build trust with clients.
The center will serve as the home base for the Innovators in
Residence program, a partnership that brings in tech visionaries from tech
giants and startups to work on projects. Amazon Web Services, Verizon and
Unqork are the program’s founding partners.
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